RESEARCH
Why do users struggle to navigate SRRI's website?
With this question in mind, I conducted user surveys and qualitative interviews to uncover pain points and opportunities the current website was missing. The main pain points were:
Limited
homepage guidance
The homepage felt empty, offering little guidance or content to help users start exploring.
Complex information structure
Uneven content density and scattered information made it difficult for users to find what they needed.
Content layout lacked visual hierarchy
Test and images were densely placed without clear emphasis, making information hard to scan.
Redesigning the web experience for Share Reuse Repair Initiative (SRRI)
Context
Client work
Jun - Dec 2024
My Role
User Research, user testing, wire framing, prototyping, research analysis, UI style guide
Team
1PM, Content team, 2 UX/UI Designers,
Jump to final product
THE IMPACT
Improved click rates and time on page
After launch, analytics revealed a 52% increase in CTA click-through rate. The average time on the homepage grew from 30 seconds to 1 minute and 24 seconds.
180%
Average time on homepage
52%
Click-through rate increased
OVERVIEW
Make information accessible and easy to understand
SRRI is a non-profit organization in British Columbia promoting a circular economy. The redesign focused on helping users discover SRRI, their projects, and values more easily.
The new logo was designed by the Branding Team.
Overview
Research
Solution
Process
Takeaway
Index